BellBloc Unveils Rebranding Initiative
Haw River, NC – BellBloc, a performance fabric liner for the casual, residential, hospitality and contract industries, has announced a new marketing campaign that puts their products to the test. BellBloc will debut the initiative, including a series of videos, to showcase the brand’s commitment to transparency.
“Seeing is believing,” said Laurie Jenkins, Co-Owner and Textile Engineer for BellBloc. “And while we have the laboratory tests to back up our claims, we want everyone to see – and believe – what BellBloc can do for their outdoor décor. So, we’ve staged our own lab and captured it on video.”
Jenkins’ team set up a test facility in historic Savannah, Georgia during a rainy weekend to prove BellBloc’s water-resistance potential. The company is also introducing a new hashtag to celebrate the campaign kickoff.
BellBloc has received superior marks for its ability to repel water, resulting in a drier cushion that retains its shape and comfort and extends the lifespan of the design. Extensively tested in a laboratory setting, BellBloc’s polyester cushion liners rate consistently higher than traditional polypropylene liners in terms of water-resistance, heat stability, and mold- and mildew-resistance, as well as breathability.
“We knew we had discovered something singularly exceptional in BellBloc,” said Jenkins. “These revolutionary liners combine the ultimate in comfort and luxury with unparalleled longevity.”